ActiveCampaign and HubSpot, ready to switch on

A new HubSpot contact joins the ActiveCampaign list you pick with the tags you map, opens and clicks come back onto the HubSpot timeline, and an unsubscribe on either side is marked on both. You paste two keys in your account and we switch it on for you.

Ask us to connect it Mine is a bit different

No setup fee, cancel any month, and a person on live chat if a key doesn't work.

More with these apps: all ActiveCampaign integrations · all HubSpot integrations

What moves, and when

The details you would normally get after a sales call. Here they are up front.

What	Direction	When	Rule
New contact joins a list	HubSpot to ActiveCampaign	Within seconds	Name and email onto the list you choose, with tags mapped from the HubSpot properties you name
Opens and clicks come back	ActiveCampaign to HubSpot	Within seconds	Written on the contact timeline, so a salesperson sees what marketing sent before they call
Unsubscribes travel first	Both ways	Within seconds	Someone who opts out on one side is marked on the other, which is the row that keeps you out of trouble
Field updates	Both ways	Within seconds	The fields you pair up, with the winning side agreed before we switch it on
One address, one contact	Both ways	Every change	Both tools key on the email address and so do we, so a second card is never created

How to set up ActiveCampaign and HubSpot

A few minutes of your time, then it's ours.

Choose ActiveCampaign and HubSpot

Press Connect. This pair is already selected on the checkout page at $39 a month, and there's nothing else to pick.
Pay and open your account

Card or invoice, about two minutes. The account opens with this integration waiting for its two keys.
3
Paste the ActiveCampaign API key and the HubSpot private app token
- ActiveCampaign API key: in ActiveCampaign open Settings in the left menu, then Developer. Full ActiveCampaign guide
- HubSpot private app token: in HubSpot open Settings, then Integrations, then Private apps, and create an app. Full HubSpot guide
Each screen carries the full guide with the exact menu names, about six minutes for both.
We check both keys

Each key is checked against ActiveCampaign's and HubSpot's own API the moment you paste it. If one doesn't pass, the screen says what to fix, and a person joins the chat if that isn't enough.
Add one test contact, then we switch it on

A minute or two. Add a contact with your own address in HubSpot and watch it appear on the list in ActiveCampaign. From then on we watch it for you. A person checks the setup and switches it on, within a working day.

When ActiveCampaign or HubSpot changes its API, we fix it within a working day. You don't get a ticket to solve.

$39a month

Everything in the table above, with monitoring on.
Fixes when either app changes its API.
A person on live chat, weekdays 10:00 to 19:00 EET.
Custom logic beyond the table is priced separately.

Ask us to connect it

What it will cost once you can switch it on yourself. While we're in beta we connect it by hand and don't charge for it.

Ways to connect ActiveCampaign and HubSpot

Two ways people connect these two, and what each one asks of you.

Zapier or MakeDovetly

Who sets it upYou, one step at a time in the scenario editorAlready built. You paste two keys and we switch it on.

Who fixes it when it breaksYou: the scenario is yours, so the fix is tooWe do, within a working day, and we watch it

What you need to knowTriggers, actions, filters and how the fields of ActiveCampaign and HubSpot mapWhere the two keys are. The guide shows it.

PriceSet by the builder's plan, counted in tasks or operations$39 a month, flat, whatever the volume

Before you decide

Which side owns the contact?

You choose, field by field, and we set it before switching on. The common answer is that the CRM owns the phone and the owner, and the email tool owns consent and tags.

Do unsubscribes really carry over?

Yes, and that is the row worth reading twice. Someone who opts out in ActiveCampaign is marked in HubSpot within seconds, which is what keeps a manual export from mailing them again.

Which side wins when a field differs?

You decide, field by field, before we switch it on. The usual split is that HubSpot owns the phone number and the owner, while ActiveCampaign owns tags and consent.

Do we still need our marketing team to export lists?

No, that is the habit this replaces. Contacts arrive with their tags, and what the campaigns did comes back on the timeline, so neither side needs a spreadsheet in the middle.

Anything to know about ActiveCampaign?

The API key belongs to the user who made it, so the integration acts with that user's permissions and shows up in the account as that user.

Anything to know about HubSpot?

Private apps are available on the free CRM, so no paid plan is needed for the token.

What if mine is a bit different?

Tell us what should go where in plain words. Small changes to the rules above are usually free; bigger ones we price within a working day and build into the same account.