Pipedrive and WhatsApp, ready to switch on
WhatsApp dialogues are written onto the person and shown in their deal, replies go out from the deal you have open, and an answer from the client closes the activity so the deal stops looking untouched. You paste two keys in your account and we switch it on for you.
No setup fee, cancel any month, and a person on live chat if a key doesn't work.
More with these apps: all Pipedrive integrations · all WhatsApp integrations
What moves, and when
The details you would normally get after a sales call. Here they are up front.
| What | Direction | When | Rule |
|---|---|---|---|
| Client message into the deal | WhatsApp to Pipedrive | Within seconds | Written as a note on the person and shown in the deal they belong to; an unknown number opens a person and a deal in the pipeline you name |
| Reply from the deal | Pipedrive to WhatsApp | Within seconds | Sent from your own number and kept as a note, so the history survives a change of owner |
| Activity when they answer | WhatsApp to Pipedrive | First reply of the day | The open activity on that deal is marked done and the next one scheduled, so a live conversation is not marked as rotting |
| Photos, files and voice notes | Both ways | Within seconds | Attached to the deal under Files; voice notes arrive as audio files |
| Template after a day of silence | Pipedrive to WhatsApp | When your team writes | Outside the day WhatsApp allows free replies we send the approved template you picked |
| Duplicate check | Both ways | Every message | Matched on the person's phone field, so somebody with two numbers still keeps one card |
How to set up Pipedrive and WhatsApp
A few minutes of your time, then it's ours.
- Choose Pipedrive and WhatsAppPress Connect. This pair is already selected on the checkout page at $49 a month, and there's nothing else to pick.
- Pay and open your accountCard or invoice, about two minutes. The account opens with this integration waiting for its two keys.
- Paste the Pipedrive API token and the WhatsApp Business key
- Pipedrive API token: in Pipedrive open your profile picture, then Personal preferences, then API. Full Pipedrive guide
- WhatsApp Business key: open Meta for Developers, your app, then WhatsApp, then API setup. Full WhatsApp guide
Each screen carries the full guide with the exact menu names, about eight minutes for both. - We check both keysEach key is checked against Pipedrive's and WhatsApp's own API the moment you paste it. If one doesn't pass, the screen says what to fix, and a person joins the chat if that isn't enough.
- Send one test message, then we switch it onA minute or two. Write to your number from WhatsApp and watch it land in the deal. A person checks the setup and switches it on, within a working day.
When Pipedrive or WhatsApp changes its API, we fix it within a working day. You don't get a ticket to solve.
- Everything in the table above, with monitoring on.
- Fixes when either app changes its API.
- A person on live chat, weekdays 10:00 to 19:00 EET.
- Custom logic beyond the table is priced separately.
What it will cost once you can switch it on yourself. While we're in beta we connect it by hand and don't charge for it.
Ways to connect Pipedrive and WhatsApp
Two ways people connect these two, and what each one asks of you.
Before you decide
Which WhatsApp does this need?
The official WhatsApp Business API from Meta, on a number you own. The app on a phone has no API, so it can't be connected. If you don't have the API yet, tell us and we walk you through it.
Which pipeline do new chats open in?
The one you name while connecting, at its first stage. If you would rather nothing was created until a person answers, say so and we set it that way.
Does it count as activity on the deal?
Yes, and that is the point. Pipedrive marks quiet deals as rotting, and a real conversation in WhatsApp used to leave no trace. Now the reply closes the activity and schedules the next one.
Whose name is on the note?
The user whose API token connected it, unless you make a dedicated user for the integration, which is what we suggest. Then notes read as coming from the integration, not from a colleague.
What if mine is a bit different?
Tell us what should go where in plain words. Small changes to the rules above are usually free; bigger ones we price within a working day and build into the same account.