ActiveCampaign and Pipedrive, ready to switch on

A contact carrying the tag you nominate becomes a person in Pipedrive with a deal in the pipeline you choose, and opens and clicks are written as notes so the caller knows what marketing already sent. You paste two keys in your account and we switch it on for you.

Ask us to connect it Mine is a bit different

No setup fee, cancel any month, and a person on live chat if a key doesn't work.

More with these apps: all ActiveCampaign integrations · all Pipedrive integrations

What moves, and when

The details you would normally get after a sales call. Here they are up front.

What	Direction	When	Rule
Tagged contact becomes a person	ActiveCampaign to Pipedrive	Within seconds	The tag you nominate creates the person and opens a deal in the pipeline you choose
New people join the list	Pipedrive to ActiveCampaign	Within seconds	So nurture keeps running while the deal is open, without anyone exporting a CSV
Clicks as notes	ActiveCampaign to Pipedrive	Within seconds	A click on a campaign link becomes a note on the deal, which beats opening a call cold
Stage changes as tags	Pipedrive to ActiveCampaign	Within seconds	The stages you map add or remove a tag, so a sequence stops the day the deal is won
One address, one contact	Both ways	Every change	Matched by email in both directions

How to set up ActiveCampaign and Pipedrive

A few minutes of your time, then it's ours.

Choose ActiveCampaign and Pipedrive

Press Connect. This pair is already selected on the checkout page at $39 a month, and there's nothing else to pick.
Pay and open your account

Card or invoice, about two minutes. The account opens with this integration waiting for its two keys.
3
Paste the ActiveCampaign API key and the Pipedrive API token
- ActiveCampaign API key: in ActiveCampaign open Settings in the left menu, then Developer. Full ActiveCampaign guide
- Pipedrive API token: in Pipedrive open your profile picture, then Personal preferences, then API. Full Pipedrive guide
Each screen carries the full guide with the exact menu names, about four minutes for both.
We check both keys

Each key is checked against ActiveCampaign's and Pipedrive's own API the moment you paste it. If one doesn't pass, the screen says what to fix, and a person joins the chat if that isn't enough.
Add one test contact, then we switch it on

A minute or two. Add a contact with your own address in Pipedrive and watch it appear on the list in ActiveCampaign. From then on we watch it for you. A person checks the setup and switches it on, within a working day.

When ActiveCampaign or Pipedrive changes its API, we fix it within a working day. You don't get a ticket to solve.

$39a month

Everything in the table above, with monitoring on.
Fixes when either app changes its API.
A person on live chat, weekdays 10:00 to 19:00 EET.
Custom logic beyond the table is priced separately.

Ask us to connect it

What it will cost once you can switch it on yourself. While we're in beta we connect it by hand and don't charge for it.

Ways to connect ActiveCampaign and Pipedrive

Two ways people connect these two, and what each one asks of you.

Zapier or MakeDovetly

Who sets it upYou, one step at a time in the scenario editorAlready built. You paste two keys and we switch it on.

Who fixes it when it breaksYou: the scenario is yours, so the fix is tooWe do, within a working day, and we watch it

What you need to knowTriggers, actions, filters and how the fields of ActiveCampaign and Pipedrive mapWhere the two keys are. The guide shows it.

PriceSet by the builder's plan, counted in tasks or operations$39 a month, flat, whatever the volume

Before you decide

Which side owns the contact?

You choose, field by field, and we set it before switching on. The common answer is that the CRM owns the phone and the owner, and the email tool owns consent and tags.

Do unsubscribes really carry over?

Yes, and that is the row worth reading twice. Someone who opts out in ActiveCampaign is marked in Pipedrive within seconds, which is what keeps a manual export from mailing them again.

Which tag should we point it at?

Whichever one already means someone is worth calling. Most teams use the tag their automation adds after a demo request, not the one every new subscriber gets.

Anything to know about ActiveCampaign?

The API key belongs to the user who made it, so the integration acts with that user's permissions and shows up in the account as that user.

Anything to know about Pipedrive?

The API token belongs to your user, so deals and notes appear under your name unless you make a dedicated user for the integration.

What if mine is a bit different?

Tell us what should go where in plain words. Small changes to the rules above are usually free; bigger ones we price within a working day and build into the same account.