Mailchimp and HubSpot, ready to switch on
New and updated HubSpot contacts join the Mailchimp audience you choose with a tag saying where they came from, and people who subscribed in Mailchimp appear in the CRM as contacts. You paste two keys in your account and we switch it on for you.
No setup fee, cancel any month, and a person on live chat if a key doesn't work.
More with these apps: all Mailchimp integrations · all HubSpot integrations
What moves, and when
The details you would normally get after a sales call. Here they are up front.
| What | Direction | When | Rule |
|---|---|---|---|
| Contact joins the audience | HubSpot to Mailchimp | Within seconds | Into the audience you choose, tagged with where they came from |
| Subscribers become contacts | Mailchimp to HubSpot | Within seconds | Someone who signed up in Mailchimp appears in the CRM, so sales sees the whole list |
| Campaign activity | Mailchimp to HubSpot | Within seconds | Sends, opens and clicks on the contact timeline, next to the calls and the emails |
| Unsubscribes and bounces | Mailchimp to HubSpot | Within seconds | Written on the contact, because a hard bounce is worth knowing before somebody drafts a reply |
| Deleted stays deleted | In Mailchimp | Always | A contact deleted permanently in Mailchimp can't be added again through the API, and we don't try |
How to set up Mailchimp and HubSpot
A few minutes of your time, then it's ours.
- Choose Mailchimp and HubSpotPress Connect. This pair is already selected on the checkout page at $39 a month, and there's nothing else to pick.
- Pay and open your accountCard or invoice, about two minutes. The account opens with this integration waiting for its two keys.
- Paste the Mailchimp API key and the HubSpot private app token
- Mailchimp API key: in Mailchimp open your profile icon, then Profile, then Extras, then API keys. Full Mailchimp guide
- HubSpot private app token: in HubSpot open Settings, then Integrations, then Private apps, and create an app. Full HubSpot guide
Each screen carries the full guide with the exact menu names, about six minutes for both. - We check both keysEach key is checked against Mailchimp's and HubSpot's own API the moment you paste it. If one doesn't pass, the screen says what to fix, and a person joins the chat if that isn't enough.
- Add one test contact, then we switch it onA minute or two. Add a contact with your own address in HubSpot and watch it appear on the audience in Mailchimp. From then on we watch it for you. A person checks the setup and switches it on, within a working day.
When Mailchimp or HubSpot changes its API, we fix it within a working day. You don't get a ticket to solve.
- Everything in the table above, with monitoring on.
- Fixes when either app changes its API.
- A person on live chat, weekdays 10:00 to 19:00 EET.
- Custom logic beyond the table is priced separately.
What it will cost once you can switch it on yourself. While we're in beta we connect it by hand and don't charge for it.
Ways to connect Mailchimp and HubSpot
Two ways people connect these two, and what each one asks of you.
Before you decide
Which side owns the contact?
You choose, field by field, and we set it before switching on. The common answer is that the CRM owns the phone and the owner, and the email tool owns consent and tags.
Do unsubscribes really carry over?
Yes, and that is the row worth reading twice. Someone who opts out in Mailchimp is marked in HubSpot within seconds, which is what keeps a manual export from mailing them again.
Which audience do contacts join?
The one you name while connecting, and only that one. Mailchimp bills by audience, so writing a contact into three of them is a decision worth making on purpose rather than by default.
Can Mailchimp be integrated with a CRM?
Yes. With HubSpot, new and updated contacts join the Mailchimp audience you choose with a tag saying where they came from, people who subscribed in Mailchimp appear in the CRM, and sends, opens, clicks, unsubscribes and bounces are written on the contact. You paste a Mailchimp API key and a HubSpot private app token; $39 a month.
How much does a HubSpot Mailchimp integration cost?
$39 a month, flat, whatever the size of the audience or the number of contacts. That covers everything in the table above, monitoring, and fixes when Mailchimp or HubSpot changes its API. There's no setup fee and you can cancel any month. Mailchimp and HubSpot bill you separately on their own plans.
Anything to know about Mailchimp?
The data center is part of the key itself, the bit after the dash, so that one key is all we need to reach your account.
Anything to know about HubSpot?
Private apps are available on the free CRM, so no paid plan is needed for the token.
What if mine is a bit different?
Tell us what should go where in plain words. Small changes to the rules above are usually free; bigger ones we price within a working day and build into the same account.
