Mailchimp and Stripe, ready to switch on
A successful payment adds the buyer to the Mailchimp audience you choose and tags them with the plan, while a cancellation swaps that tag so the next campaign treats them properly. You paste two keys in your account and we switch it on for you.
No setup fee, cancel any month, and a person on live chat if a key doesn't work.
More with these apps: all Mailchimp integrations · all Stripe integrations
What moves, and when
The details you would normally get after a sales call. Here they are up front.
| What | Direction | When | Rule |
|---|---|---|---|
| Paying customer joins the audience | Stripe to Mailchimp | Within seconds | Added to the audience you choose and tagged with the plan they bought |
| Cancelled subscription | Stripe to Mailchimp | Within seconds | The customer tag comes off and the one you keep for leavers goes on |
| Failed payment | Stripe to Mailchimp | Within seconds | Tagged so your own sequence can ask for another card, while we send nothing ourselves |
| Refund | Stripe to Mailchimp | Within seconds | Tagged, because somebody who was refunded shouldn't get the upsell campaign that week |
| Consent stays yours | In Mailchimp | Always | We add and tag; whether they're subscribed and what they receive is decided in Mailchimp |
How to set up Mailchimp and Stripe
A few minutes of your time, then it's ours.
- Choose Mailchimp and StripePress Connect. This pair is already selected on the checkout page at $39 a month, and there's nothing else to pick.
- Pay and open your accountCard or invoice, about two minutes. The account opens with this integration waiting for its two keys.
- Paste the Mailchimp API key and the Stripe restricted key
- Mailchimp API key: in Mailchimp open your profile icon, then Profile, then Extras, then API keys. Full Mailchimp guide
- Stripe restricted key: in Stripe open Developers, then API keys, and press Create restricted key. Full Stripe guide
Each screen carries the full guide with the exact menu names, about five minutes for both. - We check both keysEach key is checked against Mailchimp's and Stripe's own API the moment you paste it. If one doesn't pass, the screen says what to fix, and a person joins the chat if that isn't enough.
- Make one test payment, then we switch it onA minute or two. Run a test payment in Stripe and watch the tag land on the contact in Mailchimp. From then on we watch it for you. A person checks the setup and switches it on, within a working day.
When Mailchimp or Stripe changes its API, we fix it within a working day. You don't get a ticket to solve.
- Everything in the table above, with monitoring on.
- Fixes when either app changes its API.
- A person on live chat, weekdays 10:00 to 19:00 EET.
- Custom logic beyond the table is priced separately.
What it will cost once you can switch it on yourself. While we're in beta we connect it by hand and don't charge for it.
Ways to connect Mailchimp and Stripe
Two ways people connect these two, and what each one asks of you.
Before you decide
Does it send any email itself?
No. It tags and it fills fields. What goes out, when and to whom stays inside Mailchimp, where your consent and your unsubscribes live.
Which payments count?
Successful charges and paid invoices. A card that fails is tagged as a failure, not as a sale, so the paying list stays honest.
Does a refund remove somebody from the audience?
No, it tags them. Deleting people from an audience is not something an integration should decide, and in Mailchimp a permanent delete can't be undone through the API.
Anything to know about Mailchimp?
The data center is part of the key itself, the bit after the dash, so that one key is all we need to reach your account.
Anything to know about Stripe?
A restricted key with read access can only read. It can't move money, and we never ask for your secret key.
What if mine is a bit different?
Tell us what should go where in plain words. Small changes to the rules above are usually free; bigger ones we price within a working day and build into the same account.
